The Web…

The internet has become the world today! Over a short space of time, it has made a huge impact of how we live our lives today. It consists of networks, endless information, and profiles (accounts) which all influence how we connect with people, how share information, and how we conduct business.

When you use the internet, whether it is to log into Facebook, search for the latest trends, order pizza online, you don’t usually think about how it all operates-the processes.

So lets take a moment and investigate this thing called the World Wide Web…

The web now allows us to gain access to endless amounts of information, and to connect with people faster than ever!  The web began with Web 1.0, then came along 2.0, with 3.0, 4.0 and many more following. These all have had a role in how the web operates. They work with the semantic web and information architecture to create and structure the web we love and use today.

Web 1.0 was known as “read only” web. It was filled with static webpages, that only really provided information to people, with no interactiveness. Businesses found it useful to share information for people to read. Web 1.0 development to Web 2.0 happened over a length of time, but was a huge step in the right direction.

Defining Web 2.0…

Dale Doughery and Tim O’Reilly defined Web 2.0 as the read-write and people-centred web. It is all about social interactions, and allowing people and businesses to communicate and collaborate using applications and systems.

Web 2.0 is the internet today, where websites provide applications that we can use to share information in an interactive way. Currently, this blog for example uses Web 2.0. It allows you to comment on the blog and for me to reply. There is also links to other social media sites, where the blog can be shared to..

Examples of Web 2.0 applications and featuresinclude:

  • Facebook: a common example of web 2.0. Facebook is filled with information we choose to share and communicate with those close to us, through instant messaging, sharing of photos and videos, game apps, and of course profiles.
  • Tags or digital tags which are keywords that are linked to information (videos, picture or text) and chosen by the user.
  • Youtube-videos which users can watch, subscribe and comment.

Improvements/ characteristics of Web 2.0 from Web 1.0

  • Web design is flexible. Easy to personalise and suit the needs and preferences of the users.
  • Allows for faster and easier communication and sharing between users. Social interaction with the move from html to RSS and XML. Static web to interactive add ons. 
  • No longer need to download software to install on your computer. with web 2.0 you can download from online and buy.
  • User focused!
  • Rich User Experience

With Web 2.0 having a big influence on how we use the internet today, there are already developments of Web 3.0… looking into the future.’


Image: courtesy of Tim O’Reilly (2009)


Defining Web 3.0-looking into the future (SEMANTIC Web)

Tim O’Reilly defines Web 3.0 as the evolution and extension of web 2.0 , however Nova Spivack expands on this and defines web 3.0 as (in his owns words)  “a collective intelligence  connecting data, concepts, applications and ultimately people”. 

It is all about data and moving and accessing this data, which is the direction the world wide web is going in. Information is easy accessed and instantly shared in new ways than ever before. Web 2.0 was about the users, where as web 3.0 is about the internet itself.  Searching is now faster and based on preferences of the user as generated by the internet- This will be explained further below. 

Nova Sprivack and other experts state that web 3.0 is describe as the semantic web, a key characteristic of web 3.0. The semantic web is data defined. It goes above and beyond the capablilties of web 2.0. Now the internet is ‘one big database‘ according to Nova Spivack.

What is Information Architecture?

According to Shari Thurow information architecture (IA) is about the construction of website, its data and the way the users interact with the website- the organising, connecting, prioritising and  labelling of the information into an easy and effective way.


Image: courtesy of Shari Thurow (2015)









It is hard to compare web 2.0 with 3.0 for the reason web 3.0 is still being “developed” and has no one definition. However web 3.0 is being introduced more and more into our daily lives now without us even realising.

Further afield….Web 4.0 and 5.0??

Who knows what the future holds. Maybe web 4.0 or even web 5.0 could be closer in the pipeline than we think. However we can be certain that the web is developing further, with new and improve ways to access, share, and create data faster and to help us in more ways than previously never imagined.


Featured Image courtesy of Bluebay, 2015, from


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